Hashtags generally make it easier to find and follow discussions about people, topics, events and promotions however there are some simple Do’s and Don’ts which should be taken into consideration:
- Do pair your hashtags with images. It will boost views and promote additional engagement.
- Don’t try to replace quality posts with hashtags….they are meant to add to your content, not BE your content.
- Do group your hashtags at the end of your post, to make it easier to read.
- Don’t #hashtag #every #word or makelongphraseshardtoread – if you struggle, so will everyone else.
- Do use trending hashtags that compliment your content – if they connect to what you are sharing, it can be an easy way to gain followers.
- Don’t abuse trending hashtags if they are not relevant to your business or marketplace.
- Do run hashtag connected campaigns.
- Don’t use incorrect hashtags – if you are planning on referencing another person or topic being discussed, don’t guess what hashtag is being used.
Hashtags on Twitter
- Use hashtags on Twitter to categorize
- Tweets with hashtags get 2 times more engagement than tweets without
- Tweets with 1 or 2 hashtags have a higher engagement than those with 3 or more
Hashtags on Instagram
- Instagram is the opposite of Twitter – posts with 11 or more hashtags have higher interactions
Hashtags on Facebook
- Facebook posts without hashtags outperform those with – you are better off not even bothering!