How To Use A Hashtag

How To Use A Hashtag

Hashtags generally make it easier to find and follow discussions about people, topics, events and promotions however there are some simple Do’s and Don’ts which should be taken into consideration:

 

  1. Do pair your hashtags with images. It will boost views and promote additional engagement.
  2. Don’t try to replace quality posts with hashtags….they are meant to add to your content, not BE your content.
  3. Do group your hashtags at the end of your post, to make it easier to read.
  4. Don’t #hashtag #every #word or makelongphraseshardtoread – if you struggle, so will everyone else.
  5. Do use trending hashtags that compliment your content – if they connect to what you are sharing, it can be an easy way to gain followers.
  6. Don’t abuse trending hashtags if they are not relevant to your business or marketplace.
  7. Do run hashtag connected campaigns.
  8. Don’t use incorrect hashtags – if you are planning on referencing another person or topic being discussed, don’t guess what hashtag is being used.

 

Hashtags on Twitter

  1. Use hashtags on Twitter to categorize
  2. Tweets with hashtags get 2 times more engagement than tweets without
  3. Tweets with 1 or 2 hashtags have a higher engagement than those with 3 or more

 

Hashtags on Instagram

  1. Instagram is the opposite of Twitter – posts with 11 or more hashtags have higher interactions

 

Hashtags on Facebook

  1. Facebook posts without hashtags outperform those with – you are better off not even bothering!
2020-08-21T14:07:52+00:00 October 9th, 2017|Blog|