Digital B2B Marketing – A Simple Checklist

Digital B2B Marketing – A Simple Checklist


  1. Develop a B2B strategy for your small business.
    • Define your target audience
    • Prioritize – develop a detailed SWOT analysis of your marketing to date
    • Plan – use frameworks like RACE, the 5S’s or 5P’s to structure your thinking


  1. Review Your Website – put yourself in your target audience’s shoes
    • Is the site credible?
    • Does it appear trustworthy?
    • Does your site have a professional feel to it?
    • Is the client’s journey through the site clearly mapped and will it answer all their questions?
    • Is this a company they could do business with?


  1. Content & Inbound Marketing
    • You need to create a content marketing machine that helps your audience learn and work smarter
    • Create a blog as your content hub
    • Reach out to target the right industry influencers


  1. Social Media for B2B Marketing
    • Create and curate useful and shareable content
    • Utilize Twitter, Linkedin and Facebook to their full


  1. Lead Generation
    • Utilize prominent calls to action across your site
    • Create landing pages to maximise on inbound campaigns
    • Create Email Newsletters
    • Write Thought Leadership articles


If you need help with any of the above, please contact us at [email protected] for a chat.  We specialise in helping small businesses who don’t yet have an in-house marketing function.  Full marketing support for businesses in Bucks, Herts and Beds.

2020-08-21T14:04:41+00:00 November 21st, 2017|Blog|