- Develop a B2B strategy for your small business.
- Define your target audience
- Prioritize – develop a detailed SWOT analysis of your marketing to date
- Plan – use frameworks like RACE, the 5S’s or 5P’s to structure your thinking
- Review Your Website – put yourself in your target audience’s shoes
- Is the site credible?
- Does it appear trustworthy?
- Does your site have a professional feel to it?
- Is the client’s journey through the site clearly mapped and will it answer all their questions?
- Is this a company they could do business with?
- Content & Inbound Marketing
- You need to create a content marketing machine that helps your audience learn and work smarter
- Create a blog as your content hub
- Reach out to target the right industry influencers
- Social Media for B2B Marketing
- Create and curate useful and shareable content
- Utilize Twitter, Linkedin and Facebook to their full
- Lead Generation
- Utilize prominent calls to action across your site
- Create landing pages to maximise on inbound campaigns
- Create Email Newsletters
- Write Thought Leadership articles
If you need help with any of the above, please contact us at [email protected] for a chat. We specialise in helping small businesses who don’t yet have an in-house marketing function. Full marketing support for businesses in Bucks, Herts and Beds.