How To Capture Your Audience’s Attention.
In short, how to ensure your messages are not just overlooked!
In today’s content-saturated world, people don’t have time to spend on content they simply don’t enjoy reading.
People also don’t read every word on a website or online blog article, and there is no way of making them either.
What you can do though, is enable them to scan better, so they can grab the most important parts of your message, quickly.
Here are some simple tips to help you on your way:
Tell a story
Stories produce instant brain activation. They are a sure-fire way of engaging your reader and taking them on a journey. You could be recalling an experience they can relate to, or simply observing a cautionary tale. Short, simple stories can be included in any article, to up the interest factor.
Be very clear in your message
Many times businesses try to become more interesting by using many active verbs or fancy words. This can be viewed as waffle. You actually become interesting by being clear in your message. Clarity is saying what you need to say, nothing more and nothing less.
Don’t be longer than you need to be
In essence, don’t get hung up on the word count. If you needlessly make your content too long, the reader will lose patience. Stick to the point you are making or the core message you want to deliver.
Don’t be shorter than you should!
The flip-side here is that you need to say enough to get your main point across. Brevity in writing is great but you still need the text to flow.
Use short sentences
Try to write shorter sentences. Why? Because people get lost in long sentences. Reading sentences can be a bit like holding your mental breath. Shorter sentences help your reader take lots of breaths and stay with you.
Break it up
Visual presentation matters. Fonts, line spacing, paragraphs, bullets, lists all keep the reader interested. They also help a user to absorb the information and stay connected.
Great copywriting isn’t as much about having an amazing style as it is about a simple, focused technique and a natural approach.
Just remember, you first need to start by
Fully researching and identifying your target audience*
Creating Buyer Personas for this audience*
*You can refer to my previous blogs on these topics here:
Then, when you go to create your next piece of content, stay focused on exactly who you are trying to resonate with.
Don’t try to impress, just try to get your core message across clearly.
We hope you have found this article helpful and look forward to future collaborations with small business owners who may need some assistance or guidance in this area.
KG Marketing works with small businesses from a variety of industry sectors and manages their content and general marketing, over a variety of platforms.
We offer flexible and tailored packages to suit all budgets.
To find out more, contact us at [email protected]
or phone 07753 425412 for more information.