2021 Marketing Trends for Small Businesses
However you view 2020, it was a tough year for small businesses battling so much uncertainty and change.
Yet, out of the ashes was borne much innovation and has seen many SME’s adapt and diversify their businesses to meet changing consumer needs and concerns.
Looking ahead to 2021, there are some key trends on the horizon that should be taken into account when planning your marketing activity:
1: Understanding your Core Target Market
Save time and budget by ensuring you really understand who your core target market is.
If you have not already created Customer Personas, now is the time!
You will need to step outside of your business and really immerse yourself in who they are, their habits, their concerns, and most importantly, understand where they hang out.
There is no point putting all your efforts into a particular social channel if your core customers simply don’t use it.
2: Digitalize your Proposition
As more people spend time online there is likely to be an increase in social media advertising. This is an area that small businesses should utilize and budget for over the coming year with an increased focus on retaining existing customers as well as attracting new ones.
If carefully planned, managed and measured, these types of online campaigns can create a buzz of interest around your offering and keep you at the forefront of your customers’ minds.
3: Focus on Videos and Webinars
With ‘in-person’ events largely off the cards for this year, video and webinar content has never been more relevant.
Video remains a quick and effective medium to communicate your message and educate your audience. Smaller, more intimate webinar session with an interactive approach will also become more popular as the year progresses.
Audiences are less interested in sitting through lengthy slideshows and prefer the interaction and ability to ask direct questions to an expert. Keep this in mind when planning your content and marketing of these events.
4: Laser focused Content Marketing
When it comes to your content ideas for social media channels, 2021 will be the year for really focusing on your key customers and core product / service topics.
With the need to stay lean as a business in this uncertain climate, this will not be the time for exploring new horizons, but staying focused on your key proposition.
Focus on what you do best and ensure your message is simple and clear.
5: Re-purposing Content across Channels
With an emphasis on creating engaging content with fewer resources, it makes sense that 2021 will bring a bigger focus on re-purposing content across multiple channels.
When you’re spending time and effort to create high-quality, engaging content, you want to share it with as many people as possible and the best way to do this is to re-purpose.
Utilize content from your webinars, podcasts and videos to create your social media posts, blogs and newsletters. One core session or Q&A output could create a multitude of posts, tweaked to be suitable for each different platform.
All the above can be achieved if you have the in-house resource for marketing.
If this isn’t your forte or you simply don’t have the time to devote to managing your marketing activity, KG Marketing can help.
We work with many small local businesses from a variety of industry sectors and manage their content and general marketing over a variety of platforms.
We offer flexible and tailored packages to suit all budgets.
To find out more, contact us at [email protected] or phone 07753 425412 for more information.