2019 Marketing Trends for Small Businesses
With limited time and resources, marketing remains a challenge for small businesses.
Many may want to improve their marketing, but the running the business will always take priority and marketing is often an afterthought, or simply reactionary.
In order to stand out and grow your client base, marketing must become a priority of small businesses.
Here’s a look at some of the most important marketing trends to pay attention to in 2019.
Trend 1: Voice Demands Greater Attention
As consumers increasingly turn to voice search, small businesses must understand how to get their businesses found.
According to ComScore, 50% of all searches will be voice searches by 2020.
The caveat here is not to let your standard SEO practice fall behind. In order to rank highly in local search and impact your voice search efforts, you will need:
- fully mobile responsive website
- fast site speed
- good quality local back-links,
Each voice assistant relies on different and sometimes multiple data aggregators for answers to local search queries, but the main ones to be listed on are:
- Google My Business
- Apple Maps
Trend 2: A Stronger Focus on Social Media
In 2018, 92% of small businesses invested more time and money in at least one social media platform, according to a survey by The Manifest.
Social media presents great potential for small businesses to engage their audience in new and meaningful ways, however beware of jumping onto too many platforms and diluting your message.
Research the top 2 or 3 for your industry and then stick to them and use them regularly and consistently.
Trend 3: Content Marketing Grows in Importance
The majority of small businesses don’t invest in content marketing, however, great content marketing can be the best source of high-quality leads.
In 2019, small businesses can win by approaching content with a multimedia mindset. If you don’t have a blog that adds customer value, you’re missing out. See what works with your audience and refine your strategy as you go along.
Trend 4: Location-Based Marketing Takes Off
Main Street has a huge opportunity in 2019 to hone in on specific audiences using location-based marketing.
Nearly two thirds of marketers use location data for targeting promotions, according to Factual, and more than eight in 10 marketers say location-based marketing helped them grow their customer base.
Statista data reveals that this year, 242 million people accessed location-based services on their mobile devices, up from 220 million in the previous year.
Small businesses can succeed in the coming year by taking advantage of the growth of geo-location.
Trend 5: The Cloud Expands
If your small business hasn’t yet adopted cloud technologies, 2019 is the year to make the move.
Deloitte research shows that small businesses using cloud services grow 26% faster than those who don’t. These companies also bring in substantially more profits.
Explore the tools that could work for your small business, such as cloud-based phone systems. You could end up saving time and money every day while running your business more efficiently.
Trend 6: Video Marketing
The following statistics demonstrate the importance of incorporating video into your digital marketing strategy in 2019:
- 70% of consumers say that they have shared a brand’s video.
- 72% of businesses say video has improved their conversion rate.
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
And don’t just think YouTube. To witness higher engagement with your video marketing, you can make a video post or start a live broadcast on Facebook, Instagram or even LinkedIn.
Live video is gaining popularity, with a large number of businesses using it for interviews, product demos and “behind the scenes” glimpses of events, life in the office, how products are made, etc..
How To Make Your Marketing Work for You in 2019
Don’t think of marketing as a giant, daunting task. Instead, approach it one tactic at a time.
Stay on top of trends, try new things and retire what isn’t working anymore.
When you take the time to consider what’s coming up in 2019, you can get ahead of your competition and set your small business up for success.
All the above can be achieved if you have the in-house resource for marketing.
If this isn’t your forte or you simply don’t have the time to devote to managing your marketing activity, KG Marketing can help.
We work with many small local businesses from a variety of industry sectors and manage their content and general marketing over a variety of platforms.
We offer flexible and tailored packages to suit all budgets.
To find out more, contact us at [email protected] or phone 07753 425412 for more information.